Explain, using specific examples, how the expansion of digital media has been an improvement for audiences.

Digital media has made a vast improvement for audiences, in the ways, in which they can view productions, as well as when and more importantly they can watch productions that are more focused on the genre that they like.

Instead of just going to the cinema to view a production, people can now watch them on the television, on computers, on games consoles and even on phones. This allows people to consume media anywhere that they choose to, be it at home or on the bus. People now have a far greater choice in when they can consume the media as well. Films can now be stored onto computers, phones, blu rays, DVDs and the television to be watched at any time. Television now also has the ability to be watched at any moment, for instance sky anytime or sky planned, or via the internet, on sites such as you tube.

The final major improvement that digital media has made for audiences is that a greater variety of genres has been made, with films also more focused on these specific genres. This is because producers can distribute their films over a greater range of media, thus increasing the total number of audience members. Because of this the producers can make productions that are more specific to a type of genre, but still receive a great reception for their targeted audience. Films that have been made specifically because of this include ‘Clover Field and more recently ‘Paranormal activity’.

This represents a gradual shift from big blockbuster films costing hundreds of millions of pounds, for example ‘Titanic’ to films with much lower budgets, but still receiving good audience feedback, such as ‘The Blair Witch Project’.